It is true that many people wonder how to make a digital marketing plan before any other online advertising action, but it is also true that this percentage is still very small when it comes to advertising for small and medium-sized companies. Most of them launch themselves into digital marketing without any kind of planning and the results are catastrophic, as it is the marketing plan that defines objectives, goals and schedules. The process of drawing up a digital marketing plan is seen by many people as a tedious and very theoretical step and is therefore often ignored or relegated to the background. And I agree that the operational stage, hands-on, is much more exciting and challenging, but without strategic planning in digital marketing , you will be navigating the dark.
By creating a digital marketing plan you will already be half way towards success, as this is the right way to start. To help you with this, the Marketing Academy team has prepared a step-by-step guide containing the main points that you should include in your planning. Tips on creating a digital marketing plan If you want to know how to make a successful Industry Email List digital marketing plan , read carefully the little script we created and take the notes you deem appropriate to adapt it to your needs. 1 – Define your goals very well A fundamental recommendation for anyone who wants to know how to create a digital marketing plan.
First of all, define your objectives very clearly. When setting a goal, you must clearly specify what you want with your digital marketing actions so that your planning is well focused. Among these objectives, we can have, for example: Brand exposure and recognition Lead Generation – Potential Customers Direct sales in the physical or online environment Generating relationship points with your customers Customer service and guidance Another important guideline is the goals to be achieved, so that we can define the metrics and KPIs applicable to each case. Establishing lead times is also essential, as due to the volume of work involved in any digital marketing campaign, timing can easily get out of hand. 2 – Research and know your target audience One of the most critical steps for anyone who will create a digital marketing plan is to research the characteristics of the target audience.